After the recent announcement of the new Sydney Electronic Music Conference to debut at the end of the newly formed ARIA week, and Michael Chugg’s own rumblings with a new A&R partnership – Chugg Entertainment has announced they will be partnering with Dallas-based Highland Entertainment to bring the American Electronic festival Lights All Night to Australia in 2013.

As The Music reports, Chugg Entertainment CEO Matthew Lazarus-Hall explains “It’s new territory for us, delving into the electronic scene, but it’s a great concept and we feel it’ll work really well in Australia.”

It’s definitely a change of pace for Chugg Entertainment who are better known for touring rock artists such as John Fogerty, Ben Kweller and Rufus Wainwright, as well as infamous international acts such as Coldplay, The Kooks, The Maccabees, and City & Colour (plus, oddly enough, infamous dog trainer Cesar Millan).

The American based festival – now in its third year internationally – recently announced its 2012 Dallas lineup earlier in the year including electronic heavyweights Tiësto, Avicii, Diplo, Flux Pavilion, A-Trak, and Calvin Harris.

Thanks to the acclaimed Australian ‘Godfather of touring’, we can expect Lights All Night to make its Australian debut in the first four months of 2013. Which puts it close to the Australian summer festival season.

Including the likes of St Jeromes Laneway, who have promised a ‘mega dream lineup’ announcement tomorrow, Summadayze and their recently announced 2013 lineup for early January, as well as the Big Day Out’s electronically lined bill for the 2013 Boiler Room.

With more and more Australian musicians turning to electronic production instead of their old mate, the guitar, the Australian electronic scene is set to explode with new interest and consistent publicity as it expands to keep up with the growth of the scenes underground DJ population. A perfect time then for the newly-announced Electronic Music Conference in Sydney and now, Chugg’s dance festival.