Australian dance music just got a massive leg up with the announcement that EMI Music Australian and dance music promoter Future Entertainment have launched an exclusive label deal between the two major music companies.
The deal will see the establishment of ‘Future Music’, a new and exclusive label that see he release of various compilations, artist signings from big international superstars through to the hottest emerging local talent, ticketing bundle offers, brand partnerships and much more to be announced soon.
In Australia, dance & electronic music has been very much on the agenda with a raft of global and international club successes impacting across all the right media forms. These have come from Australia-signed artists as diverse as Empire Of The Sun, Miami Horror, The Slips, Sam Sparro, Ricki-Lee, Gold Fields, The Aston Shuffle and 360.
“Future Entertainment, year after year, have delivered the highest calibre of dance music artists to Australian audiences,” says EMI Music Chairman Mark Poston.
“Since the inception of both the Summadayze and Future Music Festivals, Future Entertainment has continued to deliver not only the biggest and most recognised names in the business, has also endeavoured to nurture new talent and introduce breaking artists to the Australian market from all around the world.”
EMI has a long history of working with the top names in dance and electronic music, from the pioneers such as Kraftwerk through to seminal artists such as The Chemical Brothers, Massive Attack, Depeche Mode, Daft Punk, and LCD Soundsystem.
This success continues today with EMI Music’s top electronic artists and DJs such as David Guetta, deadmau5, Nervo, Swedish House Mafia and Eric Prydz, and partnerships between the label and Future Entertainments festivals seems to be a no-brainer.
“EMI has long been home to some of the most innovative, prolific and successful dance artists of our time,” adds Future Entertainment Director Brett Robinson. “Similarly, Future Entertainment has forged longstanding relationships with many of these artists through years of touring and national music festivals such as Future Music and Summadayze.”
“It makes complete sense for us to come together to form a powerful collaboration with EMI that, in essence, will work to develop even greater opportunities for our collective artists, audiences and music fans. Future Music will be a label that will find, develop and market artists with a clear view to deliver the year round soundtrack to festival and live music culture in Australia.”
Indeed just today Future Entertainment announced the lineup for Summadayze 2013, with who else but EMI act The Chemical Brothers headlining the popular summer music festival. Keep an eye out for more crossovers in the future.
CORRECTION: The original version of this article incorrectly referred to the new label as Future Classic. The label is actually named Future Music, not Future Classic which is already an established electronic label in Australia.