They’ve kept us guessing in the lead-up to the release of their new record Humanz, dropping a slew of surprising tracks all at once, and now the album promo moves into even stranger territory with the release of a ‘mixed reality’ app that promises to bring fans into the virtual band’s world for the first time – and
Using a mix of 360 degree virtual and augmented reality (the latter involving virtual overlays on top of the real world), the band are intending to tell new stories beyond the already-absorbing world they’ve built through music videos and an array of other media.
The app is an invitation to what the band call the ‘Humanz House Party’, a global listening event that will gather fans to 500 locations across the world for an exclusive listening session described as the “largest ever geo specific listening experience”.
You can download the app now and follow the instructions to hear the record as soon as it’s revealed, with the album set for release on April 28, and check out the latest tracks right here.
