Virgin Australia shares no doubt saw a rise yesterday, after the airline’s official Twitter account told Kanye West what we’ve all been thinking for weeks now: “EAD you douche.” However, the airline quickly distanced themselves from the tweet.

As we reported yesterday, the tweet was sent out to Virgin Australia’s 210,000 Twitter followers and was deleted within a minute of being posted, with the airline later issuing an apology, insisting the tweet had not been penned by a Virgin staffer.

“A recent tweet on our account was not published by a Virgin Australia employee and we are investigating the matter,” they wrote. “We apologise for any offence caused.” However, the rogue tweet was the best piece of PR the company had had in a long time.

“The only offence caused was by you deleting it and apologising for it,” one tweeter replied, with more claiming that they were far from offended and instead agreed 100 percent with Virgin’s tweet and would be flying with them from now on.

As we’ve noted, between changing the name of his new album several times at the last minute, delaying its TIDAL-exclusive release, claiming he made Taylor Swift famous, and tweeting that Bill Cosby is “innocent”, the world isn’t crazy about Kanye right now.

So who actually sent out the tweet if not some Virgin social media manager who forgot to switch between their personal and professional accounts? Well, an Australian media agency has now taken responsibility for the infamous “EAD” tweet.

Carat, “the world’s leading independent media planning & buying specialist”, took to Twitter to fess up, writing, “Carat Australia apologises for a recent Tweet that we mistakenly posted on Virgin Australia’s account. We regret any damage possibly caused.”

Though considering the amount of positive reactions the tweet received, it doesn’t look like there was much damage done at all. Still, a Carat spokesperson told Mumbrella, “We are reviewing the appropriate disciplinary action to take against the parties involved.”

If you ask us, the “appropriate disciplinary action” would be a promotion, a raise, and unlimited use of the company car, and Virgin Australia ought to give them lifetime Business Class flights to anywhere they want.

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