Everyone has a guilty pleasure when it comes to music, whether it’s some trashy ’80s pop music, or a heartfelt romantic ballad that reminds you of the one that got away. Whatever your choice, you can at least take solace in the fact that your guilty pleasures are private, right? Well, not if you’re listening to those songs on Spotify.
As Mashable reports, Spotify have undertaken their biggest global advertising campaign to date by anonymously sharing the embarrassing listening habits of its users around the world.
Amongst the targets of Spotify is one listener who apparently streamed Justin Bieber’s ‘Sorry’ 42 times on Valentine’s Day. “What did you do?” reads the rest of the advert.
Similar advertisements have popped up around the US, UK, Germany, and France this week. Other advertisements encourage the 3,749 people who streamed R.E.M.’s ‘It’s The End of The World As We Know It’ the day after the Brexit vote to “hang in there”.
All of the ads are emblazoned with the message ‘Thanks 2016, it’s been weird,” possibly in reference to the sheer amount of awful, or quirky news stories that have been thrown our way this year.
While the ads haven’t reached Australia, one can only imagine what sort of whacky billboards that the listening habits of Australians will warrant.
