While the departure of founding Amity Affliction member Troy Brady came as a saddening shock to fans of the group, the guitarist’s new venture is sure to please many in the Aussie music industry, particularly musicians.

As The Music Network reports, Brady has set up his own record label, Elevnth Records, which he’s described as an artist’s label – acts retain full ownership of their music and have the freedom to curate their own release campaigns.

Brady announced the new label on Friday afternoon via a teaser video posted on YouTube. While the 55-second clip doesn’t give much away, it appears Brady isn’t straying far from his metalcore roots for his new venture.

“For me, realising it’s not that complicated a process was really exciting,” said Brady. “To just put the pieces together and make all that work at the end… to give artists good recordings and realistic situations and to be able to facilitate them however they need.”

Brady will be offering his experience as an engineer and producer to his signees. Bands on Elevnth Records will have the option of recording at his own Evergreen Studios on Bribie Island, which he’s privately operated for the past three years.

Over the last 18 months, Brady has worked with the likes of In Hearts Wake, Antagonist A.D, Red Beard, Hand Of Mercy, and of course, The Amity Affliction for their most recent ARIA #1 album, Let The Ocean Take Me.

Joining Brady at Elventh Records is partner Michael McKiernan, who will handle PR, A&R, and all media. Brady will be taking care of licensing, while distribution will be handled by Melbourne-based independent outlet Shock Records.

Meanwhile, Melbourne-based graphic artist Pat Fox of Apollo Collective will be handling art direction. Fox has previously done artwork for the likes of The Amity Affliction, The Getaway Plan, Vance Joy, Northlane, Soundwave and Harvest festivals, and tour posters for Refused and The Wonder Years.

“The last six months have been very reflective […] For me this is a decision that if I had kept on my path, I may not have made. For me, this is a really good and healthy evolution,” said Brady, who’ll be slowly unveiling more info about the label, including its roster, throughout the week via the Elevnth Records YouTube page.

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